News Group Net has teamed with Solostream to develop exclusive and dynamic online issues advocacy, crisis management and brand journalism website assets for corporations and organizations.
News Group Net’s David Henderson recently spoke about the advantages of brand journalism before communications professionals attending the CDC (Centers for Disease Control) National Conference on Health Communication, Marketing and Media in Atlanta.
The new online image and reputation discipline, called Brand Journalism, centers around credible, transparent, legitimate and timely news. It is actual journalism and is not even remotely connected with PR or marketing.
When actor Rainn Wilson wanted to find a way to introduce Soul Pancake, his new spiritually based social media Web site, he signed up on Twitter, joined in the discussions and attracted more than a million followers within six months. Today, 20 months later, Wilson has more than 2-million followers on Twitter.
Ever since the dawn of what’s called Web 2.0 around 2004, a wide spectrum of exciting online tools have fueled an explosion in blogs, online sharing, web-based communities, social networks, streaming video and greater user control over online content. It’s all designed for better communication and connecting online.
The New Orleans-based Louisiana Seafood Promotion and Marketing Board has chosen News Group Net LLC to manage online news and crisis communications as a result of the devastating impact on the seafood industry caused by the BP oil spill in the Gulf of Mexico.