Imperial Sugar Company (ISC) took home top honors for its news-oriented website at the recent 2010 International Association of Business Communicators (IABC) Houston Bronze Quill Awards dinner. The Houston chapter recognizes the outstanding efforts of the area’s best communicators each year.
Arizona-based public relations professional and writer Ryan Zuk writes for Public Relations Society of America (PRSA) about the essence of the dynamic new real-time news approach taken by Imperial Sugar Company to present news of the sugar industry and broaden its awareness.
Google “BP” or “Transocean” … and the first page of search results, alone, reveals the magnitude of the metastasizing online brand image and reputation crisis facing these two publicly traded companies. Tens of thousands of news stories about the Gulf oil spill.
How open and accessible online is your company or organization? For that matter, how accessible are personal blogs? We are entering an era in the digital revolution when the brand reputations of organizations will be judged by how well their ability to hear and respond to consumers through Web contact. Most have a lot of work to do before reaching that level of communication.
There’s a sobering piece in the New York Times about how the business of commercial photography is evaporating and morphing into something entirely new and different. The PR industry is rapidly changing, too, and much faster than many PR people even know.
The News Group Net team consulted recently with a team at one of the world’s most respected corporate advisory organizations. They wanted to know more about our strategic, proprietary model to building corporate online newsrooms that are vastly more effective at managing online brand image and reputation than anything else.